Articles

Creating a brand with custom signs

At The Signboard Company, a brand becomes identified and established where an idea is conceptualized, and groomed into a picture that is painted with different strokes of colors. They spell out vibrance and weave out a story in the way it gets created and this results in recognition amongst the masses because it stands out as a one-of-a-kind. You then have a logo or brand that belongs to you which you can proudly portray and exhibit to all and sundry that stays in their mind.

There are many reasons why a brand becomes an image to remember and is resonated with all. The Signboard company works as a team with you to understand your need and brainstorms right from ideating to delivering through appropriate channels.

The primary objective of customizing a sign is to make it speak for itself and communicate the exact message of the product or service to all viewers from wherever it has been installed or placed. It needs to be designed in such a way, that it stands readable, comprehensible, and understandable to those noticing it from a distance, from close quarters, or when on the commute.

Along with the colors, it also depends on what material is used during the process of the sign creation. The Signboard Company works with various custom signs; glass printing / PVC foamboard /wood / metal / acrylic, and more. The usage of a signboard depends on various parameters: –

1) Whether it’s an indoor or outdoor signage.
2) The material and its durability so that it stands new and fresh with the message.
3) Which material to use for the signage.

For example, many clients prefer glass as it appears rich and is appropriate for any message to stand out, however, acrylic has always been more practical since it is considered more durable compared to glass and is also lighter on the weight front. The acrylic signages or signboards may give you the same look as glass but will also be more economical.

The most important factor in the ball game of signage and signboards is that it needs to leave a lasting impression based on the material used, the lighting, the colors, and its vibrance in emphasizing the message to your potential and existing clients and customers.

As consumers, we resonate with a brand because of the way it has been created; likewise, The Signboard Company also works in unison with you in understanding your business and executing the message by getting your brand out on the road with a touch of sophistication.

Every brand is unique and it is identified as a cut above the rest so that it stays in the mind of the consumer, potential clients, collaborators, and clients. In order to create such a brand, customization with the appropriate material, its durability, the lighting, the emphasis, and above all, the required message has to stand out.